Millennials Are Ruining Everything…

If you haven’t heard it yet, let me be the first to tell you that millennials are apparently ruining everything. According to the internet, millennials are ruining cereal companies, the housing market, department stores, chain restaurants, and even the beloved fabric softener. By ruining, they mean to say that millennials just aren’t buying into, engaging with, or even…

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Why You Should Direct Mail Your Patients (But Not Like Your Dad)

All therapists need quality patients.

Every practice needs a way to attract new clients and retain happy ones.

Whether you’re in business for yourself or employed by someone else, you require a cost-effective marketing method that doesn’t take a lot of time.

If you’re interested in growing your practice by retaining lifelong patients then using direct…

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The Gift

While contemplating what it means to be a physical therapist here in America where we are awarded merit for hard work, determination, and successful treatments, I realized this is a bit of an illusion.   Those who came before have given the knowledge and skill we possess as, physical therapists today.  The patients we are privileged to treat are not earned…

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It’s Time to Rethink Going Into Business For Yourself

For many therapists, their bucket list includes dreams of becoming their own boss.

Generations of private practice owners before them have seemingly retired healthy, wealthy and smart.  These former practice owners are spending their golden years checking experiences off their bucket-list chasing once-in-a-lifetime adventures.

Baby boomers are traversing the outback in Australia, skydiving from 15,000…

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