It is the Package

Gary Greenberg published an excellent piece in the New York Times magazine entitled “What if the Placebo Effect Isn’t a Trick”?

This well researched essay walks us through the history of the placebo effect, our current scientific understandings, and what effect these might have on western medicine. He describes the recent conference of the Society for Interdisciplinary Placebo Studies…

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“That’s the thing that scares me the most, is that I don’t know if it’s ever going to stop.”

“That’s the thing that scares me the most, is that I don’t know if it’s ever going to stop.” Is a great line from one of my favorite YouTube short film clips: It’s Not About the Nail. But the phrase also applies to my own worries about our constant attempt to so easily blame a weak…

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