Paul Potter is a physical therapist and mentor who lives in Nebraska with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He authored On Fire: Ignite Your Passion with a Cash Therapy Practice and Cash Therapy Practice: Professional Freedom in the New Healthcare Economy. He helps therapists fulfill their calling and create their own cash practice at his website PaulPotterPT.com and his Functional Freedom podcast.

How Many Patients Are Way Too Many?

Money is the topic most therapists find the hardest to examine.

Most therapists can trace their hang-ups about money to the fact that they’ve not reconciled two seemingly opposite concepts: profit and service.

For some, service is honorable and profit is evil.

For others in a service-oriented industry like healthcare, making a profit is a natural order…

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How To Declutter Your Mind

Breathtaking changes in healthcare are leaving many of us with a nagging lack of confidence. PT, OT and SLP are developing so quickly that I always feel one step behind.

Robert Kegan’s book, In Over Our Heads, captures the distinct impression I get when I talk to therapists from all over the country. Regardless of our work setting, the…

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Why You Should Direct Mail Your Patients (But Not Like Your Dad)

All therapists need quality patients.

Every practice needs a way to attract new clients and retain happy ones.

Whether you’re in business for yourself or employed by someone else, you require a cost-effective marketing method that doesn’t take a lot of time.

If you’re interested in growing your practice by retaining lifelong patients then using direct…

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