Paul Potter is a physical therapist and mentor who lives in Nebraska with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He authored On Fire: Ignite Your Passion with a Cash Therapy Practice and Cash Therapy Practice: Professional Freedom in the New Healthcare Economy. He helps therapists fulfill their calling and create their own cash practice at his website PaulPotterPT.com and his Functional Freedom podcast.

Why You Should Direct Mail Your Patients (But Not Like Your Dad)

All therapists need quality patients.

Every practice needs a way to attract new clients and retain happy ones.

Whether you’re in business for yourself or employed by someone else, you require a cost-effective marketing method that doesn’t take a lot of time.

If you’re interested in growing your practice by retaining lifelong patients then using direct…

Read Full Article >

It’s Time to Rethink Going Into Business For Yourself

For many therapists, their bucket list includes dreams of becoming their own boss.

Generations of private practice owners before them have seemingly retired healthy, wealthy and smart.  These former practice owners are spending their golden years checking experiences off their bucket-list chasing once-in-a-lifetime adventures.

Baby boomers are traversing the outback in Australia, skydiving from 15,000…

Read Full Article >

Be Grateful, Not Hateful

This past weekend the basketball team at my alma mater Nebraska took a united stand against hatred, racism, and violence. “Hate will never win” was on the T-shirts worn by the Huskers before and during the game. The athletes and coaches unified message was in response to white nationalist videos that surfaced earlier that week by a UNL student…

Read Full Article >