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Consultation and Marketing Services

Client Consulting Library

A fierce commitment to patient success and evidence-based
clinical excellence is a powerful antidote to competition.

Is your practice prepared?

Do you know the difference between evidence-based practice (EBP) and simply trying out the recommendations of the latest article you've read?
Do you know how to format a clincally relevant question and get the answer in seconds?
Do you have pre-processed evidence for your most common diagnoses? Is that pre-processed evidence updated as research emerges?
Are you relying on experience instead of expertise?
Do your referral sources understand EBP and why its use results in improved outcomes and lower healthcare costs?
When a payor asks you to justify your treatments, can you cite the specific supporting literature?
Can you measure the results of your expenditures on continuing education for you and your staff? Are you getting your money's worth?

Who is Evidence in Motion?
Click here to read more about us, but Evidence in Motion is led by a group of innovative leaders well known for their contributions to physical therapy education, research, and practice. Our mission is to partner with and equip individual practitioners and physical therapy practices with premiere resources and training necessary for becoming leaders in evidence-based practice. We are NOT ‘ivory tower academics’ but are ourselves actively involved in numerous small and large multi-site clinics across the country. In this role, we readily understand the competitive edge that EBP integration can offer your practice. In fact, we developed all of our EBP consultation resources specifically for own purposes. As new resources are added to the consultation inventory and old resources are updated, you can be certain that we have incubated the ideas and field tested every one of them in our practice settings and continue to use them very day. We don’t sell anything that we don’t find invaluable ourselves, plain and simple! We are confident that these resources can similarly help your practice integrate EBP into your day-to-day clinical and marketing operations.

Evidence in Motion Can Get You Ready!
How? We offer a turnkey consultation package and marketing system designed to help you integrate EBP into your own organization quickly and efficiently.

Why is EBP the future not just a trend?

Treatment patterns vary by geography
Traditional means of keeping up are inadequate
Research standards now exist
Saves time
Experience is no guarantee of successful outcome
Technology provides tools that make EBP feasible
Ready availability of meta-analysis and systematic reviews
Consumers expect you to know it all
Diminishing resources

What is translational education?
We offer just-in-time education that reflects contemporary practice. We work to enhance the likelihood that you will be able to immediately translate what you learn into the care of your patients. If high quality evidence has been published the week prior to a course and has significant implications for physical therapy decision-making, the course will be updated to reflect this new evidence.

 

Evidence In Motion EBP Physical Therapy Consulting Service Components
 

Introduction to EBP
A one hour online presentation of EBP, by one of the Evidence in Motion authors. EBP results in more standardized care that translates into fewer visits, lower costs, and improved outcomes. It includes:

EBP Overview
Definitions
Why the Emphasis
How EIM's pre processed evidence can be easily implemented

EBP Online Course - A hands-on, online course which summarizes evidence used in the treatment of conditions commonly encountered in physical therapy practice, while outlining the deficiencies present in current therapies. This online course can be completed before or after the Introduction to EBP presentation, and requires each therapist to pass quizzes and critically appraise and grade selected literature using a hierarchy of evidence. This course and its related exercises help facilitate the integration of Evidence Based Practice into a client's clinic operation.


Pre-Processed Evidence - Our clients are branded an EBP provider of care. We provide our client's organization with a certification to use our pre-processed evidence summaries customized with its practice logo. These pre-processed evidence summaries are presented in the format of Problem, Intervention, Evidence, and Referral, commonly referred to as "PIERs". The PIERs are paired with other materials (automated ppt tutorials, newsletters, articles and branded criteria-based referral script pads) focused on marketing and education that can be used as individual products or in combination with the PIERs. The criteria-based referral guide is a one-page, highly condensed and bulleted information sheet linked to the script pad. It answers frequently asked questions posed by primary care referral sources, such as "Who should I send to physical therapy?", "What interventions are most effective?"


Marketing - We provide our clients with instantly deployable "how to" tools for marketing the EBP concept to referral sources, patients, and third-party payors. In addition, our clients are equipped with proven, effective, strategies on how to market EBP to insurance companies, referral sources, and patients. These methods and tools include frequently asked questions, newsletters, published literature, hyperlinked interactive powerpoint presentations, and presentation approaches. Our clients also have exclusive rights to purchase branded direct mail marketing pieces for individual PIERs that have been professionally developed by advertising professionals exclusively for EIM.


Consultation Visits & Seminars - One on-site or web-based seminar will be provided by an Evidence in Motion author addressing EBP and its integration into a physical therapy practice. A second seminar, also provided by an Evidence in Motion author, provides the clients and their referral sources, payors, case managers, nurses, etc. evidence-based reviews summarizing which patients benefit from physical therapy referral and what distinguishes our client's practice as evidence-based. Specific EBP related business and marketing related issues will also be presented.


Leveraged Technology - Flash drive storage of branded PIER material for distribution, Articulated® PIER presentations by EIM authors and on-line meeting room opportunities minimize the burden of implementing EBP while maximizing its deployment and assimilation.


Other benefits: Evidence in Motion Practice Consultation Service clients receive discounted pricing on EIM's hands-on continuing education courses and are eligible to subscribe to the EIM branded evidence e-mail feeds which can be directed to referral sources (Evidence ExpressT). Perhaps most importantly, our clients have continued access to EIM executives and staff who are internationally recognized as leaders in EBP.


Licensing:
Upon completion (includes full or partial credentialing based on training components completed) of the Evidence In Motion Consulting Service, your practice can attain formal recognition as a Licensed EIM Evidence Based Practice.  This affirms that your particular Practice has undergone the didactic and psychomotor training required to provide evidence-based interventions for selected high volume conditions.


The Benefit

Increased credibility and negotiating power with payors
Enhanced relationships with referral sources
Consistency in patient care
Increased referrals

The importance of EBP is immeasurable and will be evident in the immediate increased value to your practice through improved outcomes of care and increased stature in your community for excellence in physical therapy practice.

1. Grimshaw JM, Winkens RA, Shirran L, et al. Interventions to improve outpatient referrals from primary care to secondary care. Cochrane Database Syst Rev 2005(3):CD005471.


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13000 Equity, Suite 105, Louisville, KY 40223, Voice: (888) 709-7096, Fax: (210) 579-2637, info@evidenceinmotion.com